Technical SEO

Who this is for

Businesses whose website or application is built on Laravel or PHP and whose search performance depends on how it’s built: SaaS marketing sites, content platforms, directories, e-commerce and any site with large numbers of generated pages.

Most technical SEO problems are development problems. An audit might say “duplicate content” or “poor Core Web Vitals”; the fix is in routing, templates, queries and caching. We work on both sides of that line.

What we look at

• Crawlability and indexing — robots rules, status codes, noindex, orphan pages and crawl waste.
• Information architecture and internal linking — how pages relate, how authority flows and whether important pages are reachable.
• Canonicalisation and duplicate content — trailing slashes, query strings, pagination, filtered and sorted listings.
• Redirects — migrations, retired URLs, redirect chains and preserving link equity.
• Structured data — JSON-LD that accurately describes organisations, people, articles, services and products.
• Performance and Core Web Vitals — server response time, render-blocking assets, images, fonts and layout shift.
• JavaScript rendering — making sure content doesn’t depend on client-side rendering to be seen.
• Sitemaps — generated from the application’s real data, with accurate modification dates.
• Metadata — unique, meaningful titles and descriptions at scale, not boilerplate.
• Faceted navigation — keeping filter combinations from generating millions of thin URLs.
• Internationalisation — hreflang and localised URLs where a site serves several languages or regions.

Laravel and PHP-specific issues

Some problems come up again and again in Laravel and PHP applications:

• the same page available with and without a trailing slash, or on several routes;
• search, filter and pagination parameters producing endless indexable URLs;
• missing or incorrect status codes — “not found” pages that return 200, or errors that return 500 to crawlers;
• sitemaps with every URL stamped with today’s date, which teaches search engines to ignore the date;
• slow database queries in templates that push server response times up;
• staging sites accidentally left open to indexing.

Relevant experience

We apply this to our own products. DoRevision generates thousands of pages from a structured curriculum model, with dynamic sitemaps and schema.org markup for its learning content. PaidProper’s marketing site includes feature pages, trade-specific landing pages and free tools, all built into the Laravel application. This website is built the same way.

How an engagement usually works

We start with a technical review of the site and its code, and give you a prioritised list of issues with the likely impact of each. Then we either fix them directly or work with your developers to do so.